Forebelle

FOREBELLE GROWS THE EMAIL LIST
& IMPROVES THE SALES CONVERSION RATE

Fashion retailer acquires 10K of new emails in 53 days and
collects rich identity data by using Socital.

0 to 0 K
new subscribers
in 53 days
2 x
increase in
email open rate
2 %
Socital’s contribution
to overall online sales

Objectives

Grow the email list
in record time

Increase
online sales

The challenge

The Solution

Grow Email Database

Before utilizing Socital, Forebelle had in place a welcome coupon pop-up for the first-time purchase which was not delivering desirable results.
To capture first-time visitors and turn them into potential buyers, we designed 2 campaigns:
Welcome popup with a 10% OFF voucher on your first order
Welcome back popup
The “Welcome Back” campaign had a 3x higher conversion rate compared to the “Welcome offer” campaign and brought 15.3% higher order value!
Since the major traffic source was mobile, adding the Facebook login CTA button to our pop-ups as a sign-up method was one of the mandatory tactics. It eased the sign-up process, visitors could do it in just one click.
Forebelle grew the email database from 0 to 10K newsletter subscribers in 53 days.
If the Brand continued with the strategy they had in place before using Socital, it would take them approx. 2 years to achieve the same results.
Email Marketing Personalization

Our solution for lead capturing is based on collecting rich identity data which includes subscriber’s first name, gender, age, interests, and brand affiliations. Access to these data helped us create a customer-centric experience and implement a successful email marketing personalization strategy.

We applied to the newsletter one of the personalization tactics such as adding subscribers’ First Name to the subject line, which affected an increase in the email open rate from 7% to 14%.

personalize email campaigns
"We started our cooperation with Socital with a primary goal to build our subscribers’ base from scratch. We achieved the 6-month goal within almost 50 days! Gradually we realised that the platform offers many more solutions essential for an e-shop nowadays, like Exit Intent Pop-ups, sliders (which in the case of COVID-19 period were really useful for pushing instant notifications to our visitors). Countdown timers aimed to boost our conversions during sale or flash sale periods. Using personalised messages we managed to double our newsletter Open Rate and the audience we acquired through Socital performed with an average 11.4 ROAS on Facebook lookalike audiences over the past 3 months. As we move forward our next target is the use of exit pop-ups for cross-selling and up-selling purposes and further adopt the use of custom segments in our email marketing and paid media strategy."
Quote for Forebelle case study
Dimitrios Gogos
eCommerce Marketing Manager

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