FOREBELLE GROWS THE EMAIL LIST & IMPROVES THE SALES CONVERSION RATE
Fashion retailer acquires 10K of new emails in 53 days and collects rich identity data by using Socital.
email open rate
Grow Email Database
Our solution for lead capturing is based on collecting rich identity data which includes subscriber’s first name, gender, age, interests, and brand affiliations. Access to these data helped us create a customer-centric experience and implement a successful email marketing personalization strategy.
We applied to the newsletter one of the personalization tactics such as adding subscribers’ First Name to the subject line, which affected an increase in the email open rate from 7% to 14%.