Report on Black Friday and Cyber Monday onsite marketing campaigns
Report on Black Friday and Cyber Monday onsite marketing campaigns
BLACK FRIDAY AND CYBER MONDAY ONSITE CAMPAIGNS
(Date range 01/11/2019 – 04/12/2019)BLACK FRIDAY AND CYBER MONDAY ONSITE CAMPAIGNS
(Date range 01/11/2019 – 04/12/2019)
1 in 4 online retailers
run more than 6 onsite campaignsA. Lead acquisition campaigns
grow email list
A. Lead acquisition campaigns
grow email list
- Black Friday and Cyber Monday mean increased traffic for online retailers.
- Traffic that has been paid for most of the times for ads on different channels.
- Run lead acquisition campaigns to take advantage of the seasonal traffic spike.
- Grow your email list massively during seasonal sales.
Highlight
Black Friday and Cyber Monday are the absolute best occasions to grow your email list.
For Socital clients, lead acquisition was increased by 180% compared to a regular period!
Lead acquisition campaigns
A.1 Before black friday & cyber monday
Lead acquisition campaigns
A.1 Before black friday & cyber monday
- 52% of the total leads acquired during this period, were captured with pre-sign up campaigns before deals were even launched.
a. Popups
Highlight
3 in 5 online retailers run BFCM pre-sign up campaigns with welcome or exit popups
Tip Show pre-sign up popups to new visitors or returning visitors who haven’t subscribed to your newsletter.
b. Landing pages
Highlight
Only 1 in 10 online retailers created a dedicated BFCM landing page with an average 3.66% conversion rate.
Tip Capture organic traffic with a SEO-friendly landing page for Black Friday and Cyber Monday.
Lead acquisition campaigns
A.2 On Black Friday & Cyber Monday
Lead acquisition campaigns
A.2 On Black Friday & Cyber Monday
Make sure to have newsletter subscription popups to acquire subscribers, even if they don’t make a purchase.
Highlight
6 out of 10 retailers run lead acquisition campaigns on Black Friday and Cyber Monday.
48% of the total leads were acquired
in just a few days.
Tip Use exit intent popups on Black Friday and Cyber Monday to acquire abandoning visitors
that didn’t make a purchase.
Highlight Subscribe to unlock offers 1 in 4 online retailers asked visitors to subscribe
to their newsletter to unlock a promo code
or to see the offers with an average
3.54% conversion rate.
B. Cart Abandonment Campaigns
reduce cart abandonment
B. Cart Abandonment Campaigns
reduce cart abandonment
4 in 5 online retailers
run cart abandonment campaigns
- A cart abandonment popup is an absolute must-have for online retailers.
- Stop visitors leaving their cart by reminding them that stock runs out fast
- Cart abandonment popups had an average conversion rate of 18.12%!
Tip: Add a countdown timer on your cart abandonment popup to create urgency and increase conversion rate.
Use our countdown timer template to increase conversion rate.
C. Promotional onsite campaigns
Increase seasonal sales
C. Promotional onsite campaigns
Increase seasonal sales
2 in 5 online retailers
run promotionalonsite campaigns
a. Promote deals
Highlight
Sitewide popups promoting BFCM deals
had an average 20.73% conversion rate.
Tip Promote your deals with a sitewide popup no matter where incoming visitors land on your website.
b. Cross-sell campaigns
Highlight
Only 5% of online retailers run onsite cross-selling campaigns with an average 7.61% conversion rate.
Tip Create cross-selling campaigns for your most popular product categories.
Start increasing your Online Sales today
Get a quick free consultation about your website.
